Objective Perspective

When I first graduated from college, I was applying to hundred of job ads. After awhile it became like more of an automated process and I sent out generic résumés with all my applications. Since I was only getting a handful of callbacks, I became frustrated. While I had a good education and adequate experience, I was receiving a poor response. I realized something was wrong. My career objective was too broad. It appeared that I didn’t put enough effort into my application, and that was true.

A résumé’s objective statement should be written from an employer’s point of view. Candidates are hired based on the skills they bring to the table and what they offer to a company. Do not state your working preferences; instead phrase the objective in a way that outlines exactly how you will benefit the company with your skills and experience.

To stand out, you must appear knowledgeable with a narrow and focused career plan statement. Create several résumés with specific objectives. Even consider writing a new objective statement for each job application. This will show that you are truly interested, motivated and dedicated to the future of your career while being aware of what it is that you are seeking.

Candidates that are just entering the workforce or changing careers should always rely on an objective statement to accurately inform the employer of their goals, experience etc. Other applicants who are established within their career paths can try a professional summary, which is an overview of their qualifications. Even a combination of the two will help clarify career goals in relation to the available position.

It is important to avoid certain phrases and words that will send your résumé right into the “reject” pile.

 Do NOT use:

 * “Seeking an opportunity for advancement.”

* “To obtain a position in which I can utilize my skills.”

 * “To work for a company where I can further my career.”

 Include:

 * Skills that will benefit the company. Example: “Seeking an accounting position where over 10 years experience will benefit company’s profit margin.”

 * Incorporate the language and some key words included in the original job ad.

 * Specify the job title in which you are interested.

A little extra effort and time will go a long way. Learn a lesson from me, don’t be lazy.

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